Ad Agencies & Print Advertisements

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Description

This lesson explains how advertising campaigns are developed and
the changing role advertising agencies play in assisting businesses
with the marketing of products.


The essential elements of print advertisements, including
headlines, copy, illustrations, signature, and slogans, are
explained as well as the principals of ad layout and design.


This lesson is on conjunction with Unit 6, Chapter 20 of the
text book: Marketing Essentials, Glencoe McGraw-Hill, copyright
2006, Woodland Hills, CA.


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