Advertising

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Description

This lesson introduces advertising and its purpose and explains
the different types of media used.


This lesson also gives an overview of how advertising rates are
determined for newspaper, magazine, electronic and online
advertising.  Key reasons for selecting a promotional media is
also explored, and the importance of following an advertising
plan.


This lesson is connected with the textbook: Marketing
Essentials, Glencoe McGraw-Hill, Copyright 2006, Woodland Hills,
CA.


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