Visual Merchandising and Display

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Description

This lesson introduces the importance of visual merchandising as
a promotional strategy to attract potential customers and to aid in
the sales and closing process.


The lesson and textbook explains the concepts of visual
merchandising and display, and helps to identify the ways in which
cultural and ethnic differences can impact visual
merchandising.  The lesson also presents the different types
of displays and the key steps in display preparation and
maintenance.


The lesson is connected with the textbook: Marketing
Essentials, Glencoe McGraw-Hill, Copyright 2006, Woodland Hills,
CA.


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