Introduction to Promotion: Promotion and Promotion Mix

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This lesson explores the concept of promotion and the promotion
mix as it connects to Marketing and Business.  It also
explores the five basic types of promotion: advertising, personal
selling, direct marketing, sales promotion, and public
relations. 


What role does advertising play in how consumers learn about new
or existing products?


What role does word of mouth play?


What other ways do consumers learn about new products and
services?


Connected to the Marketing Essentials Textbook, Glencoe
Mcgraw-Hill, Copyright 2006, Woodland Hills, CA


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