Let's Do a SWOT analysis and Gather Data!
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Description
This will be the second lesson of the Entrepreneurship Unit.
The unit project is writing a business plan for a
catering business (2 person team), The first lesson "Let's
Start a Catering Business" is also available at CTE Online.
In this lesson, students will continue
working on their project, learning to do a SWOT analysis and
describing the products and services that the catering company
will offer.
The projected unit lessons:
Day 1 -Introduction and importance of a business
plan, rough draft of goals, objectives and mission
statement
Day 2 - (This lesson) Create a SWOT (Strengths, Weaknesses,
Opportunities, and Threats) analysis and gather data
Day 3 - Description of our products and
service, conducting marketing research, developing a
marketing strategy and identifying potential customers
Day 4 - Determine start-up cost and operating expenses
Day 5 - Create final draft of business plan.
Day 6 - Present plans (assessment)
Note to instructor : I usually invite a representative from our
local SBA office to spend a day speaking to my students (they're
usually eager to do so) about what their agency has to offer to
businesses, which adds one more day to the unit. . Also, I ask if
the SBA advisor can be there when they present their plans, and
enlist his/her help in grading the project - it
increases the motivation of the
students, knowing they well be graded by a "real-world "
professional.
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Learning Registry Activity
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Topics and Grades
Grade: 9 to 12