Let's Do a SWOT analysis and Gather Data!

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Description

This will be the second lesson of the Entrepreneurship Unit.
The unit project is writing a business plan for a
catering business (2 person team),  The first lesson "Let's
Start a Catering Business" is also available at CTE Online.


    In this lesson, students will  continue
working on their project,  learning to do a SWOT analysis and
describing the products and services that the catering company
will offer.


The projected unit  lessons:


Day 1 -Introduction and importance of a business
plan, rough draft of goals, objectives and mission
statement


Day 2 - (This lesson) Create a SWOT (Strengths, Weaknesses,
Opportunities, and Threats) analysis and gather data


Day 3 - Description of our products and
service,  conducting marketing research, developing a
marketing strategy and identifying potential customers


Day 4 - Determine  start-up cost and operating expenses


Day 5 - Create final draft of business plan.


Day 6 - Present plans (assessment)


Note to instructor : I usually invite a representative from our
local SBA office to spend a day speaking to my students (they're
usually eager to do so) about what their agency has to offer to
businesses, which adds one more day to the unit. . Also, I ask if
the SBA advisor can be there when they present their plans, and
enlist his/her help in grading the project - it
 increases the motivation of  the
students, knowing they well be graded by a "real-world "
professional.


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    Grade: 9 to 12

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