5 P's and 7 P's of the Marketing Mix

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Students will identify and understand the importance of
marketing mix strategy areas that combine to guide the marketing
plan of a successful small business, commonly known as the
4 P's or
5 P's.  More recently,  two additional
areas have been added to the mix that further determine a stronger
marketing strategy, now the
7 P's of marketing.  How a business chooses
to combine these elements defines the marketing mix.


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