Applying Maslow's Hierarchy of Needs to the Sales Process.

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Students study Abraham Maslow's Hierarchy of Needs.  In
teams, they determine common or popular products or services, as
well as the target market, for each of these needs.  Students,
in teams, create a multi-media PowerPoint Presentation in which
they take the audience through each of Maslow's hierarchy of Needs
by showing the target market, products or services directed at that
need, and advertisement (commercials, Internet Ads, magazine ads)
trying to sell by fulfilling those needs.  


As a follow-up, students, in teams, create another multi-media
PowerPoint Presentation by selecting one product or service and
showing how the advertising changes for each target market in
Maslow's Hierarchy of Needs.


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