Coke vs. Pepsi Taste Test: Experiments and Inference about Cause
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The Coke vs. Pepsi Taste Test Challenge has students design and carry out an experiment to determine whether or not students are able to correctly identify two brands of cola in a blind taste test. In the first stage of the activity students design and conduct the experiment. In the second part of the activity students use Sampling SIM software (freely downloadable from http://www.tc.umn.edu/~delma001/stat_tools/) to simulate and gather information on what would be expected under chance conditions (i.e., if students obtained correct answers only by guessing). The students then compare the observed results to the chance results and make an inference about whether a given student can in fact correctly identify Coke and Pepsi in a blind taste test. Finally, the experiment is critiqued in terms of how well it met the standards for a good experiment. This activity allows students to gain a better understanding of the experimental process and causality through considering control, random assignment, and possible confounding variables. The activity also allows students to begin to understand the process of hypothesis testing by comparing their observed results of the taste test to the results obtained through Sampling SIM (which model would be obtained by chance). Students make an inference about whether particular students in their class can truly tell the difference between Coke and Pepsi by reasoning about how surprising the observed results are compared to the simulated distribution of correct identifications by guessing. The activity also provides an opportunity for discussing generalizability to a population. Less
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Topics: Professional Development, Measurement, Tools, and Data Analysis, Mathematics, Data Analysis, Statistics, and Probability
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Resource Type/Classification:
- Teacher Materials
Tool for: Teachers