Displaying 1-20 of 45 resources
Resource Type: Website / HyperLinkAd Agencies & Print Advertisements
Grades: No grades selected.Subjects: No subjects selected.This lesson explains how advertising campaigns are developed and the changing role advertising agencies play in assisting busine...Contributor: CTE OnlineViews: 0Favorites: 0
Resource Type: Website / HyperLinkAdvertising
Grades: No grades selected.Subjects: No subjects selected.This lesson introduces advertising and its purpose and explains the different types of media used. This lesson also gives an ove...Contributor: CTE OnlineViews: 0Favorites: 0
Resource Type: Website / HyperLinkVisual Merchandising and Display
Grades: No grades selected.Subjects: No subjects selected.This lesson introduces the importance of visual merchandising as a promotional strategy to attract potential customers and to ai...Contributor: CTE OnlineViews: 0Favorites: 0
Resource Type: Website / HyperLinkConsumer Behavior
Grades: No grades selected.Subjects: No subjects selected.After this lesson students will have a better understanding of consumer behavior. They will be able to explain internal and exte...Contributor: CTE OnlineViews: 0Favorites: 0
Resource Type: Website / HyperLinkPersonal and Media Bias
Grades: No grades selected.Subjects: No subjects selected.This lesson introduces students to bias in both their own forms of communication and in the mass media. It demonstrates how choi...Contributor: CTE OnlineViews: 0Favorites: 0
Resource Type: Website / HyperLinkCultural Advertising: Coca Cola Ad Production and Research
Grades: 10 to 12Subjects: No subjects selected.This lesson takes the student through the process of studying the principles of advertising including Aristotle s triad of persu...Contributor: CTE OnlineViews: 0Favorites: 0
Resource Type: Website / HyperLinkThe Trailer Park
Grades: 10 to 12Subjects: No subjects selected.Most students love to watch film and they also love to go to the movies. So they are already somewhat familiar with trailers who...Contributor: CTE OnlineViews: 0Favorites: 0
Resource Type: Website / HyperLinkProduction Logo
Grades: 9 to 12, Community College to GraduateSubjects: No subjects selected.In this lab students practice the basics of modeling with splines and object generators, creating and applying materials, settin...Contributor: CTE OnlineViews: 0Favorites: 0
Resource Type: Website / HyperLinkAdvertisement/Creating a Print Ad (2 of 2)
Grades: 10 to 12Subjects: No subjects selected.Part 2 of Creating a Print Ad (see Advertisement/Creating a print ad 1 of 2). In this lesson, students will le...Contributor: CTE OnlineViews: 0Favorites: 0
Resource Type: Website / HyperLinkAdvertisement/Creating a Print Ad (1 of 2) Intro
Grades: 10 to 12Subjects: No subjects selected.Students will be introduced to the exciting industry of advertisement. This lesson will introduce students to the advertisement ...Contributor: CTE OnlineViews: 0Favorites: 0
Resource Type: Website / HyperLinkPropaganda and Persuasion or influencing friends and convincing strangers
Grades: 10 to 12Subjects: No subjects selected.This lesson will introduce students to persuasion and propaganda techniques used in PSAs and commercials.Contributor: CTE OnlineViews: 0Favorites: 0
Resource Type: Website / HyperLinkMy Candy's Better Than Yours!
Grades: No grades selected.Subjects: No subjects selected.This lesson will teach the students about target markets and planning for a new product.Contributor: CTE OnlineViews: 0Favorites: 0
Resource Type: Website / HyperLinkPackaging & Labeling
Grades: No grades selected.Subjects: No subjects selected.Explain the purpose of packaging and describe the stages marketers go through in designing the package. Analyze and discuss the...Contributor: CTE OnlineViews: 0Favorites: 0
Resource Type: Website / HyperLinkMarket Segmentation
Grades: No grades selected.Subjects: No subjects selected.The students will learn about the target market and have a better understanding of the market segmentation. To reinforce the con...Contributor: CTE OnlineViews: 0Favorites: 0
Resource Type: Website / HyperLinkAdvertising and Its Affects on Consumer Decision Making
Grades: No grades selected.Subjects: No subjects selected.The student will learn the power of advertising and how it affects consumer decision making.Contributor: CTE OnlineViews: 0Favorites: 0
Resource Type: Website / HyperLinkApplying Maslow's Hierarchy of Needs to the Sales Process.
Grades: No grades selected.Subjects: No subjects selected.Students study Abraham Maslow's Hierarchy of Needs. In teams, they determine common or popular products or services, as well as...Contributor: CTE OnlineViews: 0Favorites: 0
Resource Type: Website / HyperLinkThe Marketing Mix - The 4 P's
Grades: No grades selected.Subjects: No subjects selected.To introduce the students to the marketing mix that includes the 4 P s ; Product, Place, Price and Promotion.Contributor: CTE OnlineViews: 0Favorites: 0
Resource Type: Website / HyperLinkProduct Placement
Grades: No grades selected.Subjects: No subjects selected.Students will be able to discuss and identify the importance of the product placement strategy in the visual entertainment media.Contributor: CTE OnlineViews: 0Favorites: 0
Resource Type: Website / HyperLinkMarket Analysis
Grades: No grades selected.Subjects: No subjects selected.Students study how market segmentation is identifying portions of the market that are different from each other. Market segment...Contributor: CTE OnlineViews: 0Favorites: 0
Resource Type: Website / HyperLinkWhat is Marketing
Grades: No grades selected.Subjects: No subjects selected.This is the introduction to marketing and outlines the foundations and functions of marketing. This unit will also explain the ...Contributor: CTE OnlineViews: 0Favorites: 0