PSA 2.0 (Persuasive Students Articulate)

Rudy Alfonso - David Reese Elementary School

Subject Area: English/Language Arts
Grade Level: 5th Grade

Overview: Students will examine current examples of advertising and analyze aspects of marketing that make them effective. Collaboration, creativity, and critical thinking will take place in every part of the process: the writing, the film-making and editing, and peer evaluation of the final product.

Objectives:

  • Students will write persuasive script
  • Students will create storyboards
  • Students will film and edit their commercials


Procedure:

  • Begin with direct instruction on persuasive writing (check out Persuasive Writing PowerPoint).
  • Show students examples of commercials and identify aspects of persuasive writing within commercial.
  • Model several examples of persuasive writing.
  • As a whole--class activity, guide students in creating a sample commercial for a product.
  • Break students into small groups and assign them to analyze other commercials and determine the effectiveness of commercial - keeping in mind their instructions on being persuasive.
  • Ask students to decide on a product for their commercial.
  • As students work on writing their scripts, remind them to periodically check to be sure they are using aspects of persuasive writing to sell their product.
  • Once you have approved their scripts, they are ready to move on to creating a storyboard that will detail each shot of the commercial.
  • Students are now ready to film their projects and then begin the editing process.
  • In small groups or whole class, have students watch the commercials and submit comments and feedback via class blog. Through a collaborative process with you and their peers, students will re-edit and finalize their commercials.


Materials:

  • digital video camera
  • computer or laptop with video editing software (iMovie, MovieMaker 2)


Lesson Resources:


Student Products:


Lesson Extensions: Are you in or approaching a campaign year? If so, instead of convincing the audience to purchase a product, students can run for office and can create positive ads persuading people to vote for them.

Standards:

ISTE NETS:

  • Demonstrate creativity and innovation
  • Communicate and collaborate
  • Think critically, solve problems, and make decisions
  • Use technology effectively and productively


Common Core Standards:

  • With some guidance and support from adults, use technology, including the Internet, to produce and publish writing as well as to interact and collaborate with others; demonstrate sufficient command of keyboarding skills to type a minimum of two pages in a single sitting.


California Content Standards:

  • ELA Grade 5 - 2.0 Writing Applications (Genres and Their Characteristics)